Feeling overwhelmed by the ever-growing world of online marketing tools? Building an online business can feel like needing a degree in computer science! The good news is, you don’t need a tech billionaire’s budget to build a powerful tech stack. What’s a Tech Stack, Anyway? Think of your tech stack as your online business toolbox. […]

My Entrepreneurial Journey I was the enthusiastic new teacher who loved empowering students and helping new teachers find their feet. I loved teaching and my passion for leadership had me involved in committees, school board presentations, and even mentoring new teachers. By year three, my supervisor noticed my “light,” as I like to call it […]

The Power of Customer Relationships In the fast-paced business world, being organized and building strong customer relationships are key to success! Ever felt like you’re lost in a mountain of sticky notes, trying to recall client convos, or swimming in sales chaos? No worries, I got your back! The solution lies in Customer Relationship Management […]

In the ever-evolving world of online marketing, one element remains a constant: knowing your ideal client. Imagine crafting ads that act like a magnet, irresistibly pulling in your perfect customer while repelling anyone else. This, my friends, is the power of a well-defined Ideal Client Avatar (ICA). So, what exactly is an Ideal Client Avatar? Think […]

“But I’m a small business”, you say. “I don’t need a CRM, I can manage my clients easily on my own.” When you’re just starting in business, it’s easy to pass on the client relationship manager (CRM). When you only have a handful of clients, you can easily keep track of them with folders on […]

In the competitive world of small businesses, having a clear direction is crucial for success. While a strong vision is essential, it’s your company’s core values that act as the guiding compass. These fundamental beliefs define your brand identity, attract ideal customers and employees, and ultimately shape your overall strategy. Imagine your values as a […]